SEO MARKETING

Search Engine Optimization is a most easy way to promote a website visibility. Today`s most of the blogger and company chose SEO. Search engine optimization works on related keywords, topics, by name. Search Engine Optimization company is classified in two types- one is on-page optimization which refers to website elements which comprise a web page, such as HTML code, textual content, and images. And the rest is Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

	White Hat SEO	Black Hat SEO
Definition	White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.	Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
Wholesomeness Live	High	Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
Techniques	Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach	Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
What to Expect	Steady, gradual, but lasting growth in rankings.	Quick, unpredictable, and short-lasting growth in rankings.

                                                                        Is SEO is suitable for me??

I just started a website and need quick traffic and don't have much money to invest.	No. Your effort should go into exercises which will produce short-term results for your business.
I just started a website but have an SEO budget for at least six month.	Maybe. As long as you are not looking to ranking for the most competitive keywords in your niche.
I am looking for an SEO company that can get me the same exact links that my competitor has.	No. Doing exactly what your competitor is doing will always keep you one step behind him. Even though your competition should be in your crosshairs in general, their success in rankings should not be the benchmark for yours.
I understand content is important but I like my website exactly the way it is.	No. If you are inflexible when it comes to changes to your website, the chances are that your site will not be able to improve rankings by much. If you keep doing what you have been doing in the past, you'll keep getting the same results.
I just started an auction website. I want to outrank my competitor (the leading auction site), for the word 'online auctions'.	No. Just like the corner grocery store that just opened is not going to be able to compete with the supermarket chain down the street by offering the same exact thing at higher prices, your new auction site will not be able to unseat the industry leader through the magic of SEO.
My friend just signed up for an SEO service and he is getting 500 directory submissions per month. I want that too!	No. Search engine optimization is not about volume. No matter what price your friend is paying for those directory submissions, he is overpaying. Cheap SEO is worse than no SEO.
I know I don't sell shoes, but the word 'shoes' has a very high volume of searches, so I would like to rank for that keyword.	No. Even if you did rank for shoes after spending a fortune on search engine optimization, you would still have abysmal conversions since the people who search for 'shoes' tend to be searching for...you know...shoes! (And not the blue widget you are selling that no one wants).

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